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+1 (407) 757-0181 Full-scale digital agency It involves creating infographics, blog posts, ebooks, guides, and other original content. You can also use visual content like photos and videos to give people an inside look at your business.
If we are going to create better content we need to learn to consume content better. @DrewDavisHere #CMWorld Click To Tweet
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Spend any amount of time on the Internet, and those promoted stories start popping up. They’re not particularly subtle.
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Another disadvantage is that even an individual or small group of people can harm image of an established brand. For instance Dopplegnager is a term that is used to disapprove an image about a certain brand that is spread by anti-brand activists, bloggers, and opinion leaders. The word Doppelganger is a combination of two German words Doppel (double) and Ganger (walker), thus it means double walker or as in English it is said alter ego. Generally brand creates images for itself to emotionally appeal to their customers. However some would disagree with this image and make alterations to this image and present in funny or cynical way, hence distorting the brand image, hence creating a Doppelganger image, blog or content (Rindfleisch, 2016).
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4. Search Engine Marketing (SEM) Sales Hub While email marketing is not new, a fairly unknown concept is marketing to a rented list. This process allows you to target individuals who have opted-in to receive promotional emails and have typically provided some information about who they are and their interests. Check out our previous blog post on effective email marketing for more in-depth information.
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