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Another challenge is the impersonal nature of the Internet. Consumers can gain a better understanding of business personnel through content or social media marketing, but it will always fall short of personal interaction.
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Jump up ^ Hart, Cathy; Doherty, Neil; Ellis‐Chadwick, Fiona (2000-09-01). "Retailer adoption of the Internet – Implications for retail marketing". European Journal of Marketing. 34 (8): 954–974. doi:10.1108/03090560010331441. ISSN 0309-0566.
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