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Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer.
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They use LinkedIn’s lead generation ads to drive email sign-ups with compelling content. LinkedIn, just like Facebook, has diverse audience targeting options and ad options.
Many times, your website is the first point of interaction between your business and potential customers. This means that it needs to make a great first impression.
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