April 16, 2018 7:58 pm Download Syllabus Either A, you're not ranking yet, or B, you're ranking in Google and you're terrified that for some reason, you're gonna lose that ranking, because as it turns out, Google specifically, or a couple of search engines generally, are driving all of your customers to you and that's your only source of business. So what's wrong? Why has this changed? 'Cause this is not the way marketing used to work. What's changed is the existence of search engines have really altered the dynamic of marketing. We've chased search engines into this weird corner where all we focus on is our rankings and we've forgotten about the rest of marketing.
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Sermons MARKETING PLAN Next Post → Shemi The most successful companies online are those that establish themselves as THE authority for what they do in their respective markets. Over an extended period of time, there is no marketing substitute capable of trumping genuine authority. With “traditional media,” big brands have a huge advantage because they can afford to “rent” access to a target audience from the few companies that control it. In the new media world of the web, this is no longer the case.
For instance, a strong Internet marketing campaign for the release of a new album might consist of a website about the album, daily updates by the artist on social networking pages, and a music video released on popular video sites like YouTube.
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Their company sells bracelets with a charitable purpose, so blogging doesn’t really fit their niche. While at roughly 3 sales per day (marketers call 52 people a day, on average, with about 17 calls until they find a buyer), it doesn’t have the scalability of social media or email, it’s still a valid approach to marketing.
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