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The most successful companies online are those that establish themselves as THE authority for what they do in their respective markets. Over an extended period of time, there is no marketing substitute capable of trumping genuine authority. With “traditional media,” big brands have a huge advantage because they can afford to “rent” access to a target audience from the few companies that control it. In the new media world of the web, this is no longer the case.
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Reason 5: But, employing a few of these offline marketing tactics can help you to not put all of your eggs into one basket and diversify your lead generation beyond social media, content marketing and the like.
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The display network taps into Google-approved sites, allowing advertisers to show image-based advertisements on related sites by topic and keyword context. This requires an adjustment in thinking because most editors are responsive and automatically adjust the elements based on what device is used to view the website.
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