More stuff Human Resources (29) Apply Human Resources filter Businesses of all sizes have the opportunity to build their own audience (something you can own as opposed to renting). To build an audience, you need to create great content—content that delivers genuine value to your target market. To become an authority, you have to focus on your customers—not your competitors. Decide who you want to serve and then be THE best—stay out of the middle (avoid mediocrity like the plague). You can win by serving hot tea and you can win by serving ice tea. You can’t win by serving luke warm tea! G+ course • 1h 1m 18s Free Courses Designed to help you practice and apply the skills you learn. Subscribe above to receive content from Optimizely and its subsidiaries, such as event announcements, product updates and company news. You can unsubscribe anytime. By clicking the button, you agree to Optimizely's Terms of Service and Privacy Policy. User Experience Design Immersive Written by Lucy Alexander Search Engine Optimization, or SEO, is the process of optimizing website content online to increase exposure in the organic search results for desired keywords. This is a long-term strategy that has many factors contributing to its success. These include site architecture, on-site content, internal and external links, keyword research and competition analysis to name a few. Adding keywords to your URLs, page titles, and headings Written by Leah Stodart Having a strong SEO presence also translates to more in-store purchases, as well -- in fact, 78% of local mobile searches result in an offline purchase, and local searches lead half of all mobile users to visit stores within one day. I am so used to WordPress now that I can’t imagine using something else! And, like you said, WordPress is more widely used and adaptable. The fact that Builderall uses a different platform is a negative for me. Upgrade as low as Web Graphics Careers (We Are Hiring!) Ashley Zeckman on Sep 12th, 2018     Content Marketing, Content Marketing World, Influencer Marketing Get Productive Have you ever purchased a product because a friend recommended it? Definitely. What about a product from an infomercial? Not likely. But why is that? Marketing Toolkit Builderall Business

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