Who We Are Online marketing strategies include web design, SEO, email, social media, PPC, and other internet-related methods. The answer, at its basis, is largely what I convey in a great majority of my books about search engine optimization and online marketing. It all boils down to one simple concept: add tremendous amounts of value to the world. The more value you add, the more successful you become. Essentially, you have to do the most amount of work (initially at least) for the least return. Not the other way around. Jump up ^ Belch, E; Belch, A (2012). Advertising and promotion: An integrated marketing communication perspective ((9th ed) ed.). New York,NY: McGraw-Hill/Irwin. Marketing News

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