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Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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By Charmaine Belonio, Contributor Yes, it can seem confusing at first, but think about a regular business for a moment. If a business opens a store, then simply forgets to update things like its prices or product descriptions or anything else related to its core business, it wouldn’t be so reliable would it? If it changed its hours and forgot to tell customers, people arriving at specific times might get upset.
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3. It increases brand awareness COURSE 5 The most popular social media platform for marketing is Facebook, where you can create thorough Pages with a lot of information about your business. Even with the latest algorithm change that is causing a big drop in organic reach, it’s still likely the most important social media site for business to be on.
Most small businesses probably don't need to develop their own app—or even have anything beyond a basic mobile website. But in certain high-value, highly visual industries like interior design, home construction, or finance, developing your own app might make sense as a customer recruitment tool. AppStack is one of several companies that seeks to make app creation for small businesses affordable.
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