Our popular marketing planning template built on the Smart Insights RACE planning system. The 2018 Europe List I know that I’m not alone in this feeling. Most people out there, especially those who are busy building up their businesses, are intimidated by online marketing. With all the facets involved, and just how pressed most of us are for time on any given day, it’s easy to see why most people tend to feel that way. If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all dynamic  - trialling new approaches to gain or keep their online audiences. Apr 8 Lead generation Members Area with User Management While I can’t be 100% sure about why they weren’t the big hit some wanted them to be, I suspect it’s because the system was too complex. Those engaging with your company online via mobile devices need to have the same positive experience as they would on desktop. This means implementing a mobile-friendly or responsive website design to make browsing user-friendly for those on mobile devices. It might also mean reducing the length of your lead generation forms to create a hassle-free experience for people downloading your content on-the-go. As for your social media images, it's important to always have a mobile user in mind when creating them as image dimensions are smaller on mobile devices, meaning text can be cut-off.


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