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The Digital Economy: Finance for Business Growth Professional Digital Marketing Basic billing tasks Click Here to Leave a Comment Below 0 comments Step 2: Simple (But Effective) Link Prospecting S – Step 2: September 12, 2018 Uncategorized Pingback: The Affiliate Marketing Model I Use And You Can Too! - TheCMSGuy.com But, before we look at the type of phone marketing that you can do for smartphone users with an internet connection, let’s look at some offline ways to market your products. Game advertising - In-Game advertising is defined as "inclusion of products or brands within a digital game."[49] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. 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