Management Essentials Get Free Newsletters A disadvantage of digital advertising is the large amount of competing goods and services that are also using the same digital marketing strategies. For example, when someone searches for a specific product from a specific company online, if a similar company uses targeted advertising online then they can appear on the customer's home page, allowing the customer to look at alternative options for a cheaper price or better quality of the same product or a quicker way of finding what they want online.
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SAN DIEGO, December 13, 2016 – IMI was honored with PR Daily’s 2016 Content Marketing Award Grand Prize for Best Overall Content Marketing Strategy for their work with Constellation, a leading energy company. Ragan’s PR Daily Awards recognize the most …
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With traditional marketing methods, your reach is often limited by the scope of your ad space. For example, if you advertise on a billboard, only the people who drive pass that billboard will see your message.
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A company’s online reputation can either be paving the way for future business, or souring relationships before they start. How does your reputation stack up against the competition?
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In a recent post by IMI’s Managing Director, Megan Rozo, she discussed the “silo” mentality that is common in both large and small organization, and provides unique insight into how to break down those barriers, starting at the very top. …
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