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collapse BrandView Inc. Tested Books Jump up ^ Dodson, I (2016). The art of digital marketing : the definitive guide to creating strategic, targeted and measurable online campaigns. Hoboken, New Jersey: Wiley. ISBN 9781119265702.
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Jump up ^ Fill, C. (2006). Marketing communications. 1st ed. Harlow: FT Prentice Hall, pp.372-373.
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