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The Ultimate Guide To Creating Killer Lead Magnets 0:32Skip to 0 minutes and 32 secondsFirst one is: what is digital marketing and why it's important for businesses. Number two, the different marketing strategies that are available. And lastly, the importance of balancing and integrating the different marketing strategies. The module is assessed by two means. Firstly, at the end of each lesson, there's a multiple choice quiz containing five questions on the videos. This is for you to check what you've learned. Secondly, at the end of the module, there's a task for you to complete and upload to the site. The task gives you the opportunity to go beyond what you've learned from videos and learn even more about digital marketing. We really hope you enjoy the course.
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Schedule 13th May 2017, 11:23 PM #17 Basically, you use strategies like search engine optimization to pull people into the top of your funnel (awareness). Then email marketing, conversion rate optimization, etc to generate convert those people to leads (interest, desire). And finally, paid ads, retargeting, and so forth to convert leads into customers (action).
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See you on the other side SEO For Small Business The next step? How will you communicate with people. Sharpe says that you need to decide on this early on. Will you blog? Will you use social media? Will you build a list by working with solo ad providers? Will you place paid advertisements? What will you do and how will you do it? What you must realize here is that you have to get really good at copy writing. The better you get at copy writing, the more success you'll find as an internet marketer.
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