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Influencer marketing: Important nodes are identified within related communities, known as influencers. This is becoming an important concept in digital targeting. It is possible to reach influencers via paid advertising, such as Facebook Advertising or Google Adwords campaigns, or through sophisticated sCRM (social customer relationship management) software, such as SAP C4C, Microsoft Dynamics, Sage CRM and Salesforce CRM. Many universities now focus, at Masters level, on engagement strategies for influencers.
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Then, there’s his Facebook page with over 2.5 million likes and his Pinterest board with nearly 20,000 followers. And, of course, he couldn’t miss out on Instagram. He’s grabbed another 2.8 million followers there.
Instead of seeing social media as a distribution channel where you push out the content that you created on one platform to all of the others, try to tell stories that match the context of each platform.
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