If you have a website or a blog, be sure that you create a lead magnet or give something else of value away for free such as a trial software to a SaaS system or anything else for that matter that people could get value out of. Exchange your free offer for the email address and drop them into your sales funnel.
Instead of using your content as a sales pitch, look for ways to engage your readers, help them learn more about your business, and provide them with valuable information.
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