This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:
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A typical Internet marketing firm will focus on increasing the number of visitors to your site. But we aren’t your typical agency. Our two-prong marketing approach focuses on optimizing your site to bring in more traffic, then utilizing current marketing strategies to turn those visitors into paying customers.
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April 16, 2018 8:16 pm Become a Teacher Online marketing combines the internet’s creative and technical tools, including design, development, sales and advertising, while focusing on the following primary business models:
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After your site has been built out, creating a social media presence is the best second step for most businesses. All businesses should have a Facebook Page that’s fully fleshed out with plenty of information about your business. Depending on your audience, you can also start a Twitter, Instagram, and/or Pinterest account. Social media is a long-term commitment that requires frequently updating and monitoring, but it’s one of the best ways to build an online community around your business.
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Hiring a professional designer to create your site for you. This typically starts at a minimum of $1,500 if they’re good. It’s expensive, but an investment that will be well worth it.
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You can’t be sure of their expertise With all of these tools your customers will be able to market more effectively whilst spending less on their tools – PLUS they can add a new profit stream to their arsenal and profit big by selling on their apps for profit too
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Determine who your main online competitors are. Research how they work, how they market and how big of a market share you believe they have. Sign up for e-newsletters, research their press releases and determine the strengths and weaknesses of each online competitor. You may even need to purchase something from them in order to understand how they complete their sales process.
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On Facebook, advertising works in the display format. Here’s an example of an ad that I’ve run on Facebook:
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