Adrian Vender, our Director of Analytics was a speaker at The Great Ideas Summit in Orlando FL on February 24, 2016. He spoke to the group about Multi-Attribution Insights for Digital Marketing. In Adrian’s presentation he explained the disconnect between …
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Copyright 2017 by San Diego SEO & Internet Marketing Company – #1 SEO. Proliferation of digital channels. Consumers use multiple digital channels and a variety of devices that use different protocols, specifications and interfaces – and they interact with those devices in different ways and for different purposes.
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You can also see how many pages they visited, what device they were using, and where they came from, amongst other digital analytics data.
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Pay-per-click advertising, which is a form of SEM, is the art of paying for each click when it comes to advertising on a variety of platforms. From social media platforms like Facebook and Instagram, to search engines like Google and Bing, PPC has become the norm. The other form of advertising, which isn’t as widely accepted, is cost-per-thousand impressions (CPM).
Hey Todd, LiveChat Website Internet marketing is for more than just attracting new customers — it’s also critical for maintaining a loyal, long-term customer base. And, since it costs five times more to attract a new customer than it does to keep an existing one, this is an equally important goal.
As email marketers, we need a solid email marketing platform that guarantees the deliverability rate for our email sequences and campaigns.
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Finally, the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures: phone marketing.
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Licensing Many companies turn to big agencies due to their world-class tools and diverse skill sets. It is oftentimes viewed as the “safe” decision for large brands but not always the best decision. And while these attributes are important and have their perks, partnering with a big agency does have its drawbacks.
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How do I add an iron on transfer with wax paper? When it comes to optimizing content, there are loads of rules to follow. Today, you need to build your content more for human visitors than for search engines. Don’t concern yourself with a specific keyword density or ensuring that you’ve stuff the right keywords into your article. It doesn’t quite work that way anymore.
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Hey Rodney, http://www.ursdigitally.com/ 0 Kudos Using Dr Dave Chaffey’s approach, the digital marketing planning (DMP) has three main stages: Opportunity, Strategy and Action. He suggests that any business looking to implement a successful digital marketing strategy must structure their plan by looking at opportunity, strategy and action. This generic strategic approach often has phases of situation review, goal setting, strategy formulation, resource allocation and monitoring.
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