Web Video Marketing | Google Marketing Tools

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These bar code-like images used to pop up everywhere, a few years ago and while some marketers still swear by them, they’re pretty much dead. Website design strategies
With traditional marketing methods, your reach is often limited by the scope of your ad space. For example, if you advertise on a billboard, only the people who drive pass that billboard will see your message.
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Regulatory Information jamie.william The most popular social media platform for marketing is Facebook, where you can create thorough Pages with a lot of information about your business. Even with the latest algorithm change that is causing a big drop in organic reach, it’s still likely the most important social media site for business to be on.
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Here’s a great example of a case study by Fractl: Thanked 75 Times in 49 Posts Chief Revenue Officer at Flawless Inbound, a leading inbound marketing firm.
Internet marketing almost always includes launching many campaigns at once, which is why they are so important to track. A website may be marketing through e-mail blasts, YouTube videos, social media accounts, web banners, affiliate marketers, SEO, blogs and more.
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Google Analytics, which helps you track what channels are sending your site traffic, who is visiting your site, how they’re interacting with it, and what’s encouraging them to convert. You sync it to your site with simple tags and it’s an invaluable source of information all sites should have.
Game advertising – In-Game advertising is defined as “inclusion of products or brands within a digital game.”[49] The game allows brands or products to place ads within their game, either in a subtle manner or in the form of an advertisement banner. There are many factors that exist in whether brands are successful in their advertising of their brand/product, these being: Type of game, technical platform, 3-D and 4-D technology, game genre, congruity of brand and game, prominence of advertising within the game. Individual factors consist of attitudes towards placement advertisements, game involvement, product involvement, flow or entertainment. The attitude towards the advertising also takes into account not only the message shown but also the attitude towards the game. Dependent of how enjoyable the game is will determine how the brand is perceived, meaning if the game isn’t very enjoyable the consumer may subconsciously have a negative attitude towards the brand/product being advertised. In terms of Integrated Marketing Communication “integration of advertising in digital games into the general advertising, communication, and marketing strategy of the firm”[49] is an important as it results in a more clarity about the brand/product and creates a larger overall effect.
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Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
COURSE 6 Recently, internet radio made a good move, doing what most podcasts do: advertise at the beginning of shows.
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Social networking websites are a powerful marketing tool. They provide the opportunity to develop a solid and professional reputation. You can also advertise your company, website and services through your social networking pages.
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12 Replies to “Web Video Marketing | Google Marketing Tools”

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    Video advertising – This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[50] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[51] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as “ad-context congruity/incongruity plays an important role in reinforcing ad memorability”.[50] Due to selective attention from viewers, there is the likelihood that the message may not be received.[52] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[53] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[50] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[50] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[50] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[54] Sharing videos creates six different outcomes: these being “pleasure, affection, inclusion, escape, relaxation, and control”.[50] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
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